As a multi-media juggernaut, Ice Cube has built a career that remains robust, if difficult to categorize. “It’s hard to define,” he says. “My brand, if I could put it in a nutshell, is I believe that I’m a solid artist. I always go back to that word solid. Solid like a Harley Davidson is solid. I hope people trust that when I put my name on something that it’s not just garbage. I’m not just throwing it at you. I’m trying to give you an experience.